CaptiFi ties your WiFi, data and hardware to one app. Spotipo keeps them yours, built for MSPs and SMBs.
CaptiFi bundles guest WiFi, email marketing, review automation and the hardware into one app, which ties your data, tools and devices to a single vendor. Spotipo runs on the routers you already own across 30+ brands, keeps your guest data in the marketing tools you already use, and manages one venue or hundreds of client sites from a single white-label dashboard, with real people to help you get live.
MSPs and SMBs that want flexibility and control
Built first for MSPs reselling guest WiFi across many client sites, and for the SMBs they serve, on UniFi, MikroTik, Omada, Meraki, Aruba or mixed hardware. White-label every site from one dashboard, with email, SMS, social and voucher capture, real human help, a real-time conversion dashboard, guest data synced into the tools you already use, plus vouchers and paid WiFi via Stripe.
One venue starting from scratch
A single non-technical location with no hardware yet that wants WiFi, email, reviews, POS data and loyalty bundled in one app, and is comfortable having its data, tools and hardware tied to one vendor.
Works with your hardware, 30+ brands
A built-in portal is made to authenticate, not to grow a business. These are the gaps people leave it for.
Spotipo works with 30+ brands including UniFi, MikroTik, Omada, Meraki, Aruba and Ruckus. Nothing to buy or swap, nothing to rip out if you change vendor, and no per-venue device to ship to every new site.
A single dashboard manages every location or client site, with white-label splash pages, invoices and admin login. Multi-site management is built in, where CaptiFi is built around a single end-venue and its own hardware.
Guest contacts sync natively into Mailchimp, HubSpot, Klaviyo, Brevo and the tools you already run, so your audience stays in your own stack rather than inside one vendor app. And when a router needs a hand, you get real people and per-brand setup guides to get you live.
Honest, including where the other option wins. The rows that usually decide it: what you capture, how the portal behaves, and what you can do with the data.
It comes down to whether guest WiFi is just access, or a channel.
You want to keep your hardware, your data and stay flexible
Whether you run one venue, a multi-site brand or many client sites, you want a portal on the routers you already own, transparent pricing, real human help, and your guest data flowing into the marketing tools you already use.
You run one venue and want it all in one app
You are a non-technical owner who wants WiFi, email marketing, review automation, POS spend data and loyalty bundled together, with hardware included.
No. Spotipo runs on the routers and access points you already own, across 30+ brands, so there is nothing to buy or swap. CaptiFi offers a plug-and-play device, which suits a single venue starting from scratch.
Spotipo captures guest contacts and syncs them natively to Mailchimp, HubSpot, Klaviyo, Brevo and more, where you run campaigns. CaptiFi bundles email marketing inside its own app instead.
Yes, plus MikroTik, Aruba, Ruckus, OpenWrt and 30+ brands in total, with no firmware changes. Spotipo's hardware coverage is broader and vendor-neutral. See the router setup guides for the full list.
Yes, MSPs are who we cater to best. Manage every client site from one dashboard and white-label the splash pages, invoices and admin login. It is a core product, not an add-on. Because we are independent, we also develop features with our customers, so when an MSP needs something specific we build it instead of routing it to a multi-year backlog. That is the main reason MSPs choose Spotipo over a single-venue app.
These are not bundled in-app. If reviews, Toast POS spend data and loyalty all built into one product matter more than flexibility, CaptiFi covers that for a single venue. Spotipo keeps guest WiFi white-label and vendor-neutral and syncs guest data into the marketing tools you already own, where you can drive reviews and campaigns yourself.
An enterprise marketing suite versus a self-serve SMB and MSP platform.
ClearPass guest auth versus a portal with no role setup.
A policy-driven portal versus one that just works, marketing built in.
Spotipo vs MikroTik Native Hotspot Raw hotspot config versus a managed splash-page builder with setup help.
A licensed bundle versus a self-serve marketing captive portal.
The controller portal versus a dedicated WiFi marketing layer.
Its built-in guest portal versus a marketing-first platform that runs on it.