Dotmailer Integration

How It Works

Spotipo's Dotmailer integration creates a sophisticated bridge between your guest WiFi network and enterprise email marketing platform, enabling data-driven personalization at scale.

Enterprise-grade automation. WiFi guest data flows seamlessly into Dotmailer's advanced marketing automation engine, powering sophisticated customer journey campaigns based on physical location visits.

Deep personalization capability. Capture rich guest data at WiFi login and sync to Dotmailer custom data fields, enabling hyper-personalized email content based on visit behavior and preferences.

Program enrollment automation. Automatically enroll WiFi guests into Dotmailer programs based on location, visit frequency, or demographic data captured during authentication.

B2B lead qualification. Business email domains captured via WiFi sync to Dotmailer with lead scoring data, enabling sales and marketing alignment for enterprise prospects.

Multi-touch attribution. Connect offline WiFi touchpoints with Dotmailer's digital engagement tracking, creating unified customer journey visibility across physical and digital channels.

GDPR compliance automation. WiFi consent capture syncs directly to Dotmailer preference centers, maintaining compliant communication across all marketing channels.

Setup Steps

1. Connect Your Dotmailer Account

‍Authenticate Spotipo with Dotmailer using secure API credentials - enterprise-grade connection with automatic data field mapping and list management.

2. Configure Address Books

‍Select which Dotmailer address books receive WiFi guests - create location-specific books or master books with data field segmentation strategies.

3. Map Data Fields

‍Define which WiFi capture data (email, name, phone, location, visit date) syncs to specific Dotmailer data fields for campaign personalization and segmentation.

4. Enable Program Triggers

‍Activate Dotmailer programs triggered by WiFi enrollment - welcome series, location-based nurture, VIP recognition, or custom journey campaigns.

Key Benefits

• Enterprise automation power - Advanced customer journey capabilities for sophisticated WiFi marketing
• Unlimited data fields - Capture and sync extensive guest profile data for deep personalization
• Program-based marketing - Automatically enroll WiFi guests in targeted nurture programs
• Lead scoring integration - Qualify B2B prospects based on WiFi visit patterns and demographics
• Transactional capability - Use WiFi data for both marketing and operational email communications
• ROI attribution - Track revenue impact of WiFi-captured contacts through Dotmailer analytics

Perfect For

Enterprise Retailers - Multi-location brands requiring sophisticated customer journey automation across physical and digital touchpoints

B2B Companies - Professional service firms capturing client visit data for account-based marketing programs

Hospitality Groups - Hotel chains and restaurant groups with complex guest segmentation and loyalty program requirements

Healthcare Networks - Multi-facility healthcare providers managing patient communication and wellness program enrollment

Financial Services - Banks and credit unions capturing branch visitor data for relationship-based marketing campaigns

Use Cases

Retail Chain Omnichannel Marketing

‍National retailer captures WiFi emails across 50 stores, syncs to Dotmailer with store location and department visited data fields, triggers location-specific product recommendations and in-store event invitations based on shopping patterns.

B2B Professional Services Lead Nurture

‍Consulting firm captures office visitor WiFi data, syncs business email domains to Dotmailer with "Visit Purpose" data field, automatically enrolls in industry-specific thought leadership programs, assigns lead scores for sales follow-up.

Hotel Loyalty Program Automation

‍Boutique hotel chain syncs WiFi guest data to Dotmailer with property location, stay dates, and room type preferences, triggers post-stay review requests, enrolls frequent guests in VIP program with exclusive upgrade offers.

Technical Specifications

Integration Method: REST API with API key authentication
Sync Frequency: Real-time or scheduled batch processing
Data Direction: One-way (Spotipo → Dotmailer)
Dotmailer Plans Supported: Essential, Advanced, Enterprise
Data Fields: Unlimited custom data field mapping
Program Enrollment: Automatic based on sync rules
Setup Complexity: Medium - requires data field planning

Ready to power your Dotmailer campaigns with WiFi data?

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