HubSpot CRM Integration

How It Works

Spotipo's HubSpot integration creates a seamless bridge between your guest WiFi network and your CRM, turning every WiFi login into actionable customer intelligence.

Zero manual data entry. Guest information flows automatically from WiFi authentication directly into HubSpot contacts, eliminating manual CSV uploads and data entry errors.

Real-time contact creation. New WiFi guests instantly become HubSpot contacts with complete profile information, source tracking, and custom properties for segmentation.

Workflow automation triggers. WiFi authentication events can trigger HubSpot workflows, enabling immediate welcome emails, lead scoring, and sales notifications.

Bi-directional sync capability. Export guest data from Spotipo to HubSpot while maintaining data consistency across both platforms for unified customer records.

Marketing attribution tracking. Track which WiFi locations generate the most valuable contacts and measure ROI of your guest WiFi marketing initiatives.

GDPR-compliant consent management. Capture marketing consent at WiFi login and sync consent status to HubSpot, ensuring compliant communication.

Setup Steps

1. Connect Your HubSpot Account.

‍Authenticate Spotipo with your HubSpot account using secure OAuth - no API keys to manage, automatic permission handling for seamless integration.

2. Map Contact Properties:

‍Configure which WiFi guest fields (email, name, phone, location) sync to specific HubSpot contact properties and custom fields in your CRM.

3. Configure Sync Rules.

‍Set automation rules: sync all guests immediately, batch sync hourly, or trigger workflows based on login frequency, location, or user behavior patterns.

4. Enable Workflow Triggers:

‍Activate HubSpot workflows triggered by WiFi events - send welcome sequences, assign to sales reps, or add to nurture campaigns based on guest activity.

Key Benefits

• Automated lead capture - Every WiFi login becomes a HubSpot contact without manual intervention
• Location-based segmentation - Tag contacts by WiFi location for hyper-targeted marketing campaigns
• Behavioral data enrichment - Enhance HubSpot profiles with visit frequency, dwell time, and location preferences
• Sales team visibility - Alert sales reps when high-value contacts visit your physical locations
• Marketing ROI tracking - Measure which locations generate the most engaged contacts and conversions
• Unified customer view - Connect online and offline customer touchpoints in a single HubSpot record

Perfect For

Multi-location Retailers - Track customer movement across store locations and personalize marketing by preferred shopping locations

Hospitality Businesses - Capture guest information at check-in, trigger post-stay review requests, and build long-term guest relationships

Event Venues - Convert event attendees into CRM contacts, segment by event type, and drive repeat attendance through targeted campaigns

Co-working Spaces - Identify potential enterprise clients based on visit frequency and automatically route hot leads to sales teams

Healthcare Facilities - Capture patient visitor information for satisfaction surveys while maintaining HIPAA-compliant data handling

Use Cases

Retail Store Lead Generation

‍Coffee shop captures 200+ email addresses weekly through WiFi, syncs to HubSpot with "Location: Downtown" property, triggers abandoned cart recovery emails for customers who visited but didn't purchase.

Hotel Guest Lifecycle Management

‍Boutique hotel chain syncs WiFi logins to HubSpot, tags guests by property location, automatically enrolls in post-stay review workflows, and identifies VIP guests visiting multiple properties for loyalty program invitations.

Conference Center Lead Qualification

and Business conference venue captures attendee WiFi data, syncs to HubSpot with event name custom property, enables sales team to see which prospects attended which sessions, triggers follow-up sequences based on attendance patterns.

Technical Specifications

Integration Method: REST API with OAuth 2.0 authentication
Sync Frequency: Real-time or scheduled (hourly, daily)
Data Direction: One-way (Spotipo → HubSpot)
HubSpot Plans Supported: All plans (Starter, Professional, Enterprise)
Custom Field Mapping: Unlimited custom properties
Consent Management: GDPR-compliant opt-in tracking
Setup Complexity: Low - visual configuration wizard

Ready to connect your guest WiFi to HubSpot?

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