Klaviyo Email Marketing Integration

How It Works

Spotipo's Klaviyo integration transforms your guest WiFi into an automated email list building machine, seamlessly connecting in-store foot traffic to your ecommerce marketing engine.

Zero manual list imports. Guest WiFi emails flow automatically into Klaviyo lists and segments, eliminating CSV exports and maintaining real-time list accuracy.

Smart segmentation sync. Tag WiFi guests by location, visit frequency, or custom properties, creating dynamic Klaviyo segments for hyper-targeted email campaigns.

Profile enrichment. Enhance existing Klaviyo customer profiles with offline visit data, connecting online purchase behavior with physical store interactions.

Event tracking integration. WiFi login events sync to Klaviyo as custom events, enabling sophisticated automation flows based on store visit patterns.

Marketing consent capture. Collect GDPR-compliant email marketing permissions at WiFi login, syncing opt-in status directly to Klaviyo subscriber preferences.

Multi-location attribution. Track which store locations generate the most valuable email subscribers and measure per-location email marketing ROI.

Setup Steps

1. Connect Your Klaviyo Account

‍Authenticate Spotipo with your Klaviyo account using your private API key - secure, one-time setup with automatic list creation and management.

2. Configure List Assignments

‍Choose which Klaviyo lists receive WiFi guest emails - create location-specific lists or unified master list with property-based segmentation.

3. Map Custom Properties

‍Define which WiFi data (location, device type, visit count) syncs as Klaviyo custom properties for advanced segmentation and personalization.

4. Enable Flow Triggers

‍Activate Klaviyo flows triggered by WiFi events - welcome series for first-time visitors, win-back campaigns for lapsed guests, VIP recognition for frequent visitors.

Key Benefits

• Automated list growth - Build email lists passively while customers wait for WiFi access
• Zero-party data collection - Customers willingly provide emails in exchange for connectivity
• Location-based campaigns - Send store-specific promotions based on which location guests visit
• Visit frequency targeting - Identify VIP customers by WiFi login frequency for exclusive offers
• Offline-to-online bridge - Convert in-store browsers into online email subscribers
• SMS opt-in capture - Collect phone numbers at WiFi login for Klaviyo SMS campaigns

Perfect For

Retail Stores - Convert foot traffic into email subscribers, segment by store location, and drive repeat visits through targeted promotions

Coffee Shops & Cafes - Build loyalty programs by tracking visit frequency, send personalized offers to regular customers

Fashion Boutiques - Capture style-conscious shoppers' emails, announce new arrivals to in-store visitors, create VIP shopping events

Shopping Malls - Aggregate emails across multiple tenant locations, enable cross-promotion campaigns, and measure tenant performance

Pop-up Shops - Rapidly build email lists during limited-time events, maintain customer relationships beyond the pop-up window

Use Cases

Apparel Store Abandoned Browse Recovery‍

Fashion retailer captures emails through WiFi, tags customers who spent 15+ minutes in store but didn't purchase, triggers next-day "Complete Your Look" email with products they viewed.

Coffee Shop Loyalty Program

‍Independent coffee chain tracks visit frequency via WiFi logins, automatically graduates frequent visitors to VIP Klaviyo segment, sends exclusive "buy 5 get 1 free" offers.

Beauty Boutique Product Launch

‍Skincare store captures emails by location, sends targeted launch announcements only to customers who visited the flagship store where exclusive products are available first.

Technical Specifications

Integration Method: REST API with private key authentication
Sync Frequency: Real-time or batched (configurable)
Data Direction: One-way (Spotipo → Klaviyo)
Klaviyo Plans Supported: All plans (Free, Email, Email & SMS)
List Management: Automatic list creation and subscriber updates
Custom Properties: Unlimited custom profile properties
Setup Complexity: Low - API key configuration only

Ready to grow your Klaviyo email list automatically?

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