UniFi gets guests online. Spotipo turns them into customers.
Same problem, two very different ways to buy it. Purple is sold through demos, quotes and professional services, with strengths built for large enterprise estates. Spotipo is the self-serve captive portal you run on the routers you already own, from a single cafe to a large multi-site operator, with transparent pricing and real people who help you get live, no sales gate.
MSPs and SMBs that want self-serve, at any size
Built first for MSPs reselling guest WiFi across a client base, and for the SMBs they serve, on MikroTik, UniFi, Omada or mixed hardware. White-label every site, splash page and admin login from one dashboard, with email, SMS, social and voucher capture, real human setup help, a real-time conversion dashboard and transparent pricing, live in an afternoon with no sales call.
Estates that need carrier-grade WiFi
Organisations that specifically need multi-tenant iPSK, deep footfall and dwell analytics, ISO 27001 and hands-on professional services across thousands of sites.
Works with your hardware, 30+ brands
Three things a built-in router portal cannot do
A built-in portal is made to authenticate, not to grow a business. These are the gaps people leave it for.
No sales gate, price in the open
Trial, build and go live with no demo or quote. Purple starts with a booked demo and an enterprise quote. Our pricing is published.
Real humans help you set up
The one fiddly step is router setup, so you get direct support and per-brand guides, not a services contract reserved for big deals.
Ask for a feature, we build it
Small and independent, so we develop features with our customers, especially MSPs. If you need something, it gets built instead of joining a multi-year enterprise backlog. You talk to the people who build the product.
Spotipo vs the Purple Captive Portal
Honest, including where the other option wins. The rows that usually decide it: what you capture, how the portal behaves, and what you can do with the data.
When each one is right
It comes down to whether guest WiFi is just access, or a channel.
You want to be live this week
You want a branded portal that captures data and brings people back, on routers you already own, with published pricing and white-label tooling for MSPs.
You run an enterprise estate
You need staff WiFi, multi-tenant networks, retail-grade analytics or ISO 27001 across thousands of sites. Purple is built for that scale.
Frequently Asked Questions
No. Trial, build and go live without a demo or quote. Purple starts with a booked demo and a sales-led process.
You get direct human support and per-brand setup guides for UniFi, MikroTik, Omada and more. We help you through the one fiddly step instead of gating it behind a services contract.
Yes, 30+ brands with no firmware changes and no lock-in. Broader prosumer coverage than Purple, which focuses on enterprise access points.
Yes. Manage multiple clients from one dashboard and white-label the splash pages, invoices and admin login. A core product, not an add-on.
It depends on what you need. Its strengths are multi-tenant WiFi, deep footfall analytics and enterprise compliance, and the pricing and onboarding reflect that. If you do not specifically need those, the overhead rarely pays back, whatever your size.
Compare Spotipo to the category
An all-in-one single-venue app versus a white-label, multi-vendor platform.
ClearPass guest auth versus a portal with no role setup.
A policy-driven portal versus one that just works, marketing built in.
Spotipo vs MikroTik Native Hotspot Raw hotspot config versus a managed splash-page builder with setup help.
A licensed bundle versus a self-serve marketing captive portal.
The controller portal versus a dedicated WiFi marketing layer.
Its built-in guest portal versus a marketing-first platform that runs on it.